Cully & Sully scoop top award at SIAL 2008!

One of our favourite clients, Cully & Sully, has become the first Irish company ever to win the prestigious Global SIAL d’Or award.

Cully & Sully’s range of gourmet fresh soups, with packaging designed by The Brand Union, were winners in the chilled non-dairy category. A further surprise was in store on the night when it was revealed that they had in fact won the overall Global SIAL d’Or.

Both Cullen Allen (Cully) and Colum O’Sullivan (Sully) attended the glittering awards ceremony in Paris last weekend. “It is amazing for a small company to achieve such success against stiff competition from 247 products from 29 countries,” said a jubilant Colum O’Sullivan.

The judges specifically mentioned the soup’s “traditional recipe”, “product quality” and “carefully designed” packaging.

SIAL is regarded as the world’s leading food industry show. The SIAL d’Or awards identify and promote innovative products that are commercial successes in the domestic markets of each of the 29 participating countries.