Glenilen Farm unveil Sally & Sue

The Brand Union Dublin have created a new identity & packaging for award winning Glenilen Farm, a family run dairy farm from Drimoleague, Co. Cork.

The new Glenilen Farm logo, Sally and Sue, draws provenance from ‘Anniken and the Cows’, a painting by Canadian artist Robert Duncan. The painting, which hangs in the farmhouse of Glenilen Farm is a simple and honest portrayal of farming life and so aptly represents the Glenilen Farm brand.

During the rebrand process, a tone-of-voice was also developed to allow the genuine, simple and honest nature of Glenilen Farm to be expressed on and off pack.

This work resulted in a declaration of the value of Glenilen Farm's cows, and the kind, considerate treatment they enjoy on the farm.

This statement was very well received, with Alex (8) posting on the Glenilen Farm website:

'I think your lemon cheesecake is delicious. Daddy bought it for me and now Mummy has it on her weekly shopping list. I think it is so good because you look after your cows.'

As well as creating the identity The Brand Union created packaging designs for 23 product ranges covering yoghurts, cheesecakes, butter, creams, cheeses & mousses. The new packaging designs have been rolled out across stores in Ireland, make sure you treat yourself to one of these delicious ranges!!