Spectacular Fire & Light Show Launches GAA 125

On Saturday 31st January, the GAA launched its 125th anniversary celebrations in style with the Allianz GAA Football National league Division One opener between Dublin and All-Ireland champions Tyrone. This was followed by a hugely impressive 20-minute "fire and light" show in Croke Park.

The event was attended by a crowd of 79,000 people and has won critical acclaim from the media and public.

As part of this The Brand Union created a special 125 version of the GAA identity along with a series of visuals to reflect the past, present and future of the Association and its games. These were used throughout the match and entertainment show which followed.
 

View a video of the 125 celebrations on the GAA's website by clicking here ››

View a slideshow of 125 celebrations by clicking here ››

To view a case study on our GAA work click here ››