Accounting Technicians Ireland launch new identity

Accounting Technicians Ireland (formerly IATI) have just launched their new brand at a special event in Dublin.

The new identity, designed by The Brand Union Dublin, aims to boost the profile of the institute amongst students and prospective members, as well as elevating the organisation to become a representative body promoting the role of Accounting Technicians in Ireland.

Extensive workshops were conducted to generate a market proposition and consolidate the naming policy. A new identity was then created which represents the concept of community and is a stylised monogram of the letters AT (Accounting Technician). It is made up of four interwining mongrams (representing the members) and one unique monogram (representing the individual).

Accounting Technicians Ireland has launched its new corporate identity as part of plans to further increase the profile of accounting technicians and the organisation itself. The new identity is to be used to promote the role that accounting technicians play in the Irish economy, across a range of business sectors. 

The Brand Union has rolled out the identity across all touchpoints of the business, including student and member literature, brochures, website, event displays and stationery.


Pictured at the launch are (l-r): Gay Sheehan, CEO, Accounting Technicians Ireland, Aidan Collins, President, Accounting Technicians Ireland and Ian Ball, CEO, IFAC.