Glenilen Farm launches new website

The site, wwww.glenilenfarm.com supports the newly rolled-out brand and packaging. The new Glenilen Farm logo, Sally and Sue, draws provenance from ‘Anniken and the Cows’, a painting by Canadian artist Robert Duncan. The painting, which hangs in the farmhouse of Glenilen Farm is a simple and honest portrayal of farming life and so aptly represents the Glenilen Farm brand.

 

During the rebrand process, a tone-of-voice was also developed to allow the genuine, simple and honest nature of Glenilen Farm to be expressed on and off pack.

 

This work resulted in a declaration of the value of Glenilen Farm's cows, and the kind and considerate treatment they enjoy on the farm. The brand has seen an increase in sales, despite the challenging economic environment, a fact that Glenilen Farm solely attributes to the new brand and packaging design. 



 

It’s hoped that the website www.glenilenfarm.com will help to reinforce the simple and honest nature of Glenilen Farm as they aim to expand their range and explore opportunities in the UK market.



 

“We’re delighted that the website is now live as it gives us a platform to communicate with our customers. We love sharing stories about our cows and hearing feedback on our products!” says Alan Kingston, dairy farmer and owner of Glenilen Farm.