GAA Branding A National Institution
| Fact |
Value |
| Contact |
Dublin |
| Client |
GAA |
| Project |
Branding A National Institution |
| Industry |
Sport |
| Timeline |
Jun 07 - Ongoing |
| Services |
Brand Communications and Collateral
Brand Guidelines
Brand Identity
Brand Language
Brand Naming
Corporate Design
Online Brand Experience
Brand Audit (including VISEQS)
Competitive Analysis
Brand and Product Innovation
Brand Architecture
Brand Guardianship
Brand Idea
Brand Positioning
|
| Team size |
4 The Brand Union
4 Client |
| Results | Distinction Award at Annual ReBrand 100® Global Awards 2009
Winner of Best Corporate & Identity Award at IDEA Awards 2009 |
|---|
The Brand Union were commissioned to review the GAA brand and establish an identity for the GAA that meets the changing needs of modern Ireland and the competitive arena in which the GAA operates.
The GAA is now one of the most visible brands in Ireland.
The project involved extensive consultation and research to establish a foundation of understanding of the GAA, its role in modern society and its contribution to local and national identity. The findings not just underpinned the relevance of the GAA as Irelands foremost sporting and cultural body but also as custodians of 3 millenia of sporting and cultural heritage. A heritage that gives us a foundation, a sense of identity.
The Brand Union's solution was to uniquely render the GAA name for the Association, drawing cultural resonance from Ireland’s calligraphic past. This rendering is now the primary brand mark for the Association. To compliment this a new Association Crest, taking the original All-Ireland Championship Medal (created around 1910) as its source, has been crafted with the new rendered GAA name enshrined within.
A clear strategy has been established to ensure visibility of the GAA brand name across all touch-points, with comprehensive guidelines in place for building brand relationships in all territories.
As a result the GAA has become one of the most visible brands in Ireland enabling the launch and successful execution of a new complex multi-sponsor arrangement.
This project has been named as one of the world’s most effective rebrands in the fifth annual ReBrand 100® Global Awards. To read more click here ››
It has also won 2009 IDEA award for Best Corporate rebrand. To read more click here ››
