Glenilen Farm Creating Sally & Sue
| Fact |
Value |
| Contact |
Dublin |
| Client |
Glenilen Farm |
| Project |
Creating Sally & Sue |
| Industry |
Consumer Goods |
| Timeline |
10 Months
Nov 08 - Aug 09 |
| Services |
Brand Communications and Collateral
Brand Guidelines
Brand Identity
Brand Language
Brand Naming
Graphic Design
Packaging Design
Web Design
Brand Positioning
|
| Team size |
4 The Brand Union
3 Client |
| Results | Winner of Best Packaging Design at 2009 IDI Awards
Website highly commended at 2009 IDI Awards |
|---|
Background
Started by Val and Alan Kingston, Glenilen Farm are a small traditional dairy farm based in West Cork, Ireland. In 1997 Val began making cheesecakes and yoghurts for the local market. Since then they have grown from strength to strength and now they convert all of their milk into delicious products using only the best quality ingredients, reflecting their steadfast belief in the goodness of wholesome, natural food.
Challenge
To refresh the brand in a manner that attracted new consumers to Glenilen Farm products without disengaging the pre-existing consumer base. Also required was a tone-of-voice to allow the genuine, simple and honest nature of Glenilen Farm to be expressed on and off pack. At a practical level, the brand needed to reproduce well across a wide variety of pack formats, substrates and printing techniques.
Solution
The new Glenilen Farm logo, “Sally and Sue”, drew provenance from ‘Anniken and the Cows’, a painting by Canadian artist Robert Duncan. The painting, which hangs in the farmhouse of Glenilen Farm, is a simple and honest portrayal of farming life and so aptly represents the Glenilen Farm brand. Pack designs and tone-of-voice were developed to reinforce the genuine, natural products created on Glenilen Farm.
Final Deliverables
- Brand audit
- Brand positioning
- Tone of voice
- Logo design
- Guidelines
- Stationery design
- Design & artwork of 23 product ranges
- Website www.glenilenfarm.com
This project has won best packaging design at the 11th Annual Institute of Designers in Ireland’s Design Awards, while the website was also highly commended in best website design. Click here to read more ››
