Accounting Technicians Ireland Rebrand Project
| Fact |
Value |
| Contact |
Dublin |
| Client |
Accounting Technicians Ireland |
| Project |
Rebrand Project |
| Industry |
Professional Services |
| Timeline |
7 Months
Nov 08 - May 09 |
| Services |
Brand Guidelines
Brand Identity
Brand Naming
Graphic Design
Live Events
Web Design
Internal Communications
Brand Positioning
|
| Team size |
4 The Brand Union
3 Client |
Background
Accounting Technicians Ireland is the leading professional body for Accounting Technicians in Ireland. They educate, support and represent over 10,000 people working in the profession on the island of Ireland.
Established in 1983, Accounting Technicians Ireland is a not-for-profit organisation that continually reinvests its revenues for the benefit of its members.
Challenge
To boost the profile of the institute amongst students and prospective members, as well as elevate the organisation to become a representative body promoting the role of Accounting Technicians in Ireland.
Solution
Extensive workshops were conducted to generate a market proposition and consolidate the naming policy. A new identity was then created which represents the concept of community and is a stylised monogram of the letters AT (Accounting Technician). It is made up of four intertwining monograms (representing the members) and one unique monogram (representing the individual).
Deliverables
- Brand audit
- Brand positioning
- Brand naming
- Vision, mission & values
- Identity design
- Guidelines
- Event branding
- Advertising ATL & BTL
- Interior branding
