Cully & Sully Product Branding
| Fact |
Value |
| Contact |
Dublin |
| Client |
Cully & Sully |
| Project |
Product Branding |
| Industry |
Consumer Goods |
| Timeline |
Jan 04 - Ongoing |
| Services |
Brand Guidelines
Brand Identity
Packaging Design
|
| Team size |
4 The Brand Union
2 Client |
| Results | GOLD WINNERS
The Brand Union scooped top prize in the packaging category of the 2006 Irish Design Effectiveness Awards for our work for Cully & Sully.
Global SIAL d'Or Award
In 2008 Cully & Sully's soup range won the prestigious Global SIAL d'Or award and the judges specifically referenced the "carefully designed" packaging. |
|---|
Background
Due to changing consumer purchasing and eating patterns there was significant opportunity in the ready meals sector for delicious, nutritious and enjoyable meal solutions. The value of the Irish food-to-go market is estimated at €380 million (€150 million hot food and €230 million chilled food) with a growth rate of 30% per annum.
Challenge
Our challenge was to create a brand proposition, name and identity for Colum O’Sullivan and Cullen Allen’s new range of gourmet ready-to-cook meals. It needed to standout in the market and compete against own brands such as Tesco Finest.
Solution
We developed the brand by focusing on the personalities of owners, Colum and Cullen, and the fun they have selecting ingredients, recipes and preparing meals. The accessible, homely and friendly packaging style re-emphasizes the authenticity of the fresh ingredients and delicious flavours of the meals. Following the success of the ready meals range, we designed the packaging for their new range of fresh chilled soups.
"It’s incredible how much impact in the market we have achieved through our packaging design."
Colum O’Sullivan (Sully)
